I always assumed it was intentional, like the arrow in the "EXIT" signs in movie theaters.
The designers says the arrow was entirely purposeful. I'm not sure about the spoon, though. http://www.thesneeze.com/mt-archives/000273.phpNow I can't see that logo without seeing it. Like when I read John Byrne said that Superman's "S" always looked like two golden fish.What's hidden in the H&S logo?
Interesting. Thanks for the link!(I assumed it was intentional, btw...)I think some people assume that the H&S has two sprockets in it. The first one is actually the top view of a halo.
How awesome is this? I totally did a similar write up on the Fedex spoon shortly after yours was posted. I had no idea anyone else had ever taken the time to write about it when I wrote my post.Strangely, my post is very similar to yours. In fact, I get some traffic to my site from google searches for "FedEx logo" and decided I would search for "fedex spoon". Your images showed up pretty high in that search.
Ha! I not surprised I'm not the only one who has seen it, Robert. I was waiting in line at the post office, standing behind a gentleman with the logo on back of his jacket, when I thought of it.
the spoon is for "fed", the past tense of "feed".
Never thought of that. Perfect!
I think it's brilliant! I like the arrow cause somehow it signifies speed.
I really like FedEx because FedEx previously sponsored the Formula One team McLaren. Prior to that FedEx had sponsored Ferrari, Benetton (now Renault) and Williams F1!!I think that it is so cool, I love the F1
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