Saturday, April 26, 2008

Clever design or accident?

Recently, I noticed that the FedEx logo has an arrow in it! (I've colored it in yellow below.) I wondered if it's an intentionally placed icon of movement.



But if it is, what the heck does the stubby spoon mean?

9 comments:

Clive Dangerously said...

I always assumed it was intentional, like the arrow in the "EXIT" signs in movie theaters.

Forrest` said...

The designers says the arrow was entirely purposeful. I'm not sure about the spoon, though.
http://www.thesneeze.com/mt-archives/000273.php

Now I can't see that logo without seeing it. Like when I read John Byrne said that Superman's "S" always looked like two golden fish.

What's hidden in the H&S logo?

K. Callen said...

Interesting. Thanks for the link!

(I assumed it was intentional, btw...)

I think some people assume that the H&S has two sprockets in it. The first one is actually the top view of a halo.

Robert Gonzalez said...

How awesome is this? I totally did a similar write up on the Fedex spoon shortly after yours was posted. I had no idea anyone else had ever taken the time to write about it when I wrote my post.

Strangely, my post is very similar to yours. In fact, I get some traffic to my site from google searches for "FedEx logo" and decided I would search for "fedex spoon". Your images showed up pretty high in that search.

Kerry Callen said...

Ha! I not surprised I'm not the only one who has seen it, Robert. I was waiting in line at the post office, standing behind a gentleman with the logo on back of his jacket, when I thought of it.

franx said...

the spoon is for "fed", the past tense of "feed".

Kerry Callen said...

Never thought of that. Perfect!

Carol said...

I think it's brilliant! I like the arrow cause somehow it signifies speed.

buy generic viagra said...

I really like FedEx because FedEx previously sponsored the Formula One team McLaren. Prior to that FedEx had sponsored Ferrari, Benetton (now Renault) and Williams F1!!I think that it is so cool, I love the F1